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Vision Mission Values

Vision

We are the industry leader in mineral-based products for the bathroom spaces, desired by appreciating customers and end users. 

We inspire and invite others to follow us in ensuring long lasting customer satisfaction thorugh operational excellence, valuable innovation, and sustainability in all we do.

Mission

We bring beauty and enjoyment to bathroom spaces with modern mineral-based products that combine quality and craftsmanship.
Our designs elevate personal well-being and bring luxury within
reach for every budget.

Our success is driven by our people, our teams and trusted partners, and our shared commitment to excellence. We prioritize first in class service, customer-centered innovation, and sustainable practices
that benefit society and protect our planet.

By delivering “extraordinary surfaces,” we create lasting value
for our customers, strengthen our business, and contribute
positively to the world.

Values

Our success is built on three core behaviors that guide the way we work, collaborate, and create impact:

We believe that strong relationships are the foundation of success. We foster deep connections within our teams, with our customers, and across our entire network. By strengthening these relationships, we create lasting value.

Effective communication is at the heart of everything we do. We listen actively, engage with purpose, and strive for mutual understanding. Through clear, meaningful conversations, we ensure that every interaction drives relevant actions forward.

We follow through on every promise, delivering operational excellence and building trust. Our commitment to quality, reliability, and partnership makes us the preferred choice for our customers and an employer of choice in our industry.

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