verifies whether something will be accepted or not. When a given solution appears at several exhibitors, we are more sure that it will turn into a trend. But there are also innovative, unique products that later create trends. – As designers, are you more likely to encourage the producers you work with to experiment, or do you advise them against it? It seems to me that recently we have been turning more and more boldly towards innovative solutions. Of course, the uniqueness of a product cannot stem only from its visual aspects. It is also worth having some added, functional or technological value behind it. Do we encourage our clients to do so? If we see a deeper meaning in it, then we do so. We often come up with a product proposition. We invest our resources to prove that you can create something truly innovative. – Is it easy to reconcile the knowledge gained at the fair with the expectations of customers? How to convince a potential client to trust you and take advantage of your knowledge? Many of our clients are really deeply aware of the current trends. There are clients who come to us with a specific idea. Then we adjust it to our technological capabilities. There are also clients who do not fully know what is – colloquially speaking – going on. Then we, based on our experiences, create a specific proposal for them. At the same time, it should not be forgotten that we live in a time of dynamic changes. Once the trends lasted for years, now they are changing rapidly. Fortunately, our technology allows us to react quickly and adapt to these changes. I think customers see this as our enormous value. We are able to easily deliver something that is innovative, fits in with the current trends, and is also specific to a given client. – How durable are the current trends? The lifespan of the current trends is much shorter than a few years ago. An example is the loft trend. Although it is still in operation, you can see that it is already ending. We are moving away from simple shapes and raw forms in favour of soft lines and textures. We are bored with gray and we focus on colours more and more boldly. Of course, we still use styles that were fashionable in the past. An example is the enormous popularity of postmodern forms. However, keep in mind that they are not a simple “grab from the past”, but instead a creative interpretation. After all, we have 6 INTERVIEW
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